04 Statement of intent ✅

 First Name Surnamce SOI

PRODUCT 1:

My brief is to create the front covers and contents pages for the first two editions of a new men’s lifestyle and fashion magazine, Uomo Modo, which will be launched by Conde Nast, along with two pages for the magazine’s working website. The magazine will target young men aged 18-25 who are interested in classic menswear, grooming and modern culture. My research into magazines such as GQ, Esquire, and Mr. Porter Journal revealed that men’s fashion publications use aspirational imagery, sleek typography, neutral colour palettes, and direct, confident language to appeal to their readers.

Uomo Modo will aim to capture this aesthetic while adding a contemporary edge that will include a wider range of combinations of casual and formal pieces. My covers will feature models within the target age range that will be styled in tailored, timeless pieces to communicate confidence and sophistication. This reflects Conde Nast’s reputation for forward thinking media and supports the broader cultural shift towards authenticity in fashion.

Visually, the covers will adopt a clean and minimalist design with strong composition, carefully chosen lighting and a muted yet stylish colour palette: navy, olive, sand and cream to build a refined house style. Short, impactful sell lines will reference topics such as men’s fashion, grooming, travel, and creative lifestyle trends. The mise-en-scene across both issues will be consistent in tone but varied in styling, location and theme to keep the magazine visually engaging and to establish a strong brand identity from launch.

The Uomo Modo website will extend this brand identity into a digital space, maintaining the same colour scheme, typography, and classic aesthetic. The Uomo Modo and Conde Nast logos will be used throughout to reinforce brand recognition. Advertising will be targeted towards the 18-25 demographic, featuring men’s grooming brands, both well-known and upcoming fashion labels, technology, and travel partners.

PRODUCT 2:

The Uomo Modo website will extend this brand identity into a digital space, maintaining the same colour scheme, typography, and classic aesthetic. The Uomo Modo and Conde Nast logos will be used throughout to reinforce brand recognition. Advertising will be targeted towards the 18-25 demographic, featuring men’s grooming brands, both well-known and upcoming fashion labels, technology, and travel partners.

The website will also include an audio-visual feature: a short, stylish social-media type video with a young model or influencer exploring personal style and mens beauty products. Social media links will be embedded across the homepage to connect with the online habits of younger audiences who engage with fashion primarily through digital and visual media.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) 

There will be cross-medium collaboration between the magazine and the website using QR codes that will take readers to the website when scanned. In addition to this, across the website there will be carefully positioned links to outfits and products shown in images. This will help to increase viewers of both media types and give the brand as a whole more exposure. I also intend to link the website and magazine by allowing viewers of the website to purchase physical copies of the magazine in the site. This will boost convergence and viewership. In addition to this, I will feature images on the contents pages that will be part of accessible articles on the website.